I’m going to show you the first experience I’ve had doing affiliate offers with Facebook Ads. Keep reading.
TL;DR: I spent some $3k on my first campaign with facebook ads during a 3 week period (voucher offer) and managed to scrape in some $3.5k revenue and over 10k emails.
I used my personal Facebook account and created a business manager account. From there I created the maximum amount of ad accounts (5) and proceeded with 1 ad account.
If you want to learn more about
Before I get started. I wanted to disclose that this campaign eventually was flagged, and 1 of my 5 ad accounts was shut down. I re-started this campaign at a later moment with a new fb-acc and did cloaking with it, so it’s been working now, but at the beginning, I wasn’t cloaking anything.
The offer: Swedish Voucher Offer ($3.3 payout)
I ran this and other offers with the affiliate network: Pocket Media, which is one of my favorite networks of all time, their support from AM’s are unparalleled.
(Delta = Participate)
The lander: (Screenshot below) Basically this lander.
I created this lander for a specific offer. (Win tickets to Mamma Mia) But all the landers were from this default template.
As you can see, before sending visitors to the offer I collect their e-mail first. This allows me to later follow up with them.
Below is one of the ads I had running.
(Relevancy score = 10
CPM = $10,
Cost per e-mail lead = $0.35
Cost per Action = $2.8)
So here are the overall stats shown on a simple chart.
As you can tell, the campaign wasn’t really a home run. I think I did over 50 audience split tests. About 5 landing page split tests. 9 offer split tests and 10 ad split tests. So I’ve recorded a lot of data for this campaign.
So to conclude. Facebook ads are something I’m going to continue with, although my focus now is still in mobile pop.
What I found real fun was that my FB account was banned, not because of the affiliate offer or the sketchy landing page, but because the image I used in the ad was copyrighted.
If you want to run offers like these and would like some consulting, send me an e-mail and I’ll send you the landing page and cloaking instructions. Send Mail